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Why Can’t I Buy?

Over the past several years I have seen many investors, after completing a real estate seminar, or motivational conference, aggressively jump into the business of real estate. Networking, club joining, bandit signs, classified ads and postcards. All good, all costly (time and/or money) and all yielding little results. Why?

1) The number one reason most do not achieve results after an honest effort at education is because they do not recognize a deal when they see one. It’s all about the value…value is subjective, vague, not scientific. What good does it do us if we spend marketing dollars and attract sellers, yet not recognize a deal when it’s presented? New Investors must dedicate themselves to understanding value. Accurate data is imperative.

2) Get real with YOU. Many people end up in Real Estate because they are running from something else. Easy entry, and no license required attracts people. Decide today and be in business when your business cards are ready. Consequently, many lack commitment. Many are wrongly influenced by Infomercials, and “Experts” (surrounded by Jaguars and chiseled beautiful people) convinced they too will profit if they just get busy.

Nothing could be further from the truth. Real Estate Investing and Wholesaling is as tough a business as there is, period.

Many would do well by first assessing themselves, their motivations, their bank accounts (Investing is costly too) and their willingness to commit to a business that doesn’t pay a timely paycheck.

3) New Investors tend to follow the crowd and do what they do. The blind leading the blind. Ask yourself, with all the same strategies used by fellow investors in your market, why would a seller call you ? If you can’t answer this then you need to think of a different strategy. What is your area of expertise? What do you know that your competition doesn’t know?

Are you a people person? What edge do you have? Have you asked yourself these questions lately?

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